It boasts of an intuitive UI and can be operated by keyboard or infra-red remote control. It supports most of the popular media files like avi, dat, kar, mpg, wma, wmv etc. It's an inspiring case of a young amateur music lover transforming into a full-time singer-songwriter," Li says.One of the easiest software to use, it requires a low configuration computer. "The song has been played about 1.2 billion times on the platform and topped the music charts. With the help of Net-Ease, they obtained the copyright of the song and released a Mandarin version, titled The Wind Blows. A 23-year-old Chinese singer with the handle MaiLajiao Yeyongquan, who, along with her friend, Mi Guo, adapted a Japanese song written and performed by Takahashi Yuu. Li also shares another successful example. There are many young people like us, who need support to fulfill their dreams," says Wang.
"We didn't have academic training in music. They released their self-titled debut album in 2017 and now they have become one of the most popular acts that play live house venues and outdoor music festivals nationwide.
When they decided to take their music career seriously, they started by promoting and selling their albums through NetEase Cloud Music. Guitarist Wu Peiling and lead vocalist Wang Xinyi both went to Zhongnan University of Economics and Law, in Wuhan, Hubei province. Indie folk duo The Landlord's Cat performed at the launch ceremony of the app in Hangzhou, Zhejiang province on June 16. The app will offer a stage for everyone to display themselves, no matter whether they sing well or not," Zhu adds.Īccording to Li Yin, vice-president of the company, there are 160,000 indie musicians who share their original material on the platform. "We want to build up a new connection with our users. Zhu says that the company will invest 200 million yuan ($28 million) into the app, aimed at supporting 100 indie musicians' budding careers within three years. In March, the company also announced a licensing partnership with long-established record label Rock Records.īesides offering music lovers a platform to sing on, the new app functions as an opportunity to discover new talented singers. On May 12, Warner Chappell Music, a division of the Warner Music Group, announced a partnership with Zhu's company, which has enabled the streaming platform to obtain the copyright to 1.3 million songs. The large song lists also benefit the new app's users, who can not only perform the latest hits but also offer their interpretations of classic songs. Zhu says that the users not only love singing with the original version but also like to remix songs with various music styles. The large user base helped the company to analyze young Chinese music fans. They love to create and share their ideas on social media platforms," Zhu says.īy August 2019, the company had over 800 million registered users and over 30 million songs. "For the younger generation, they have lots of access to music from all over the world. The new app, according to Zhu, has added two new functions in an effort to win over more fans-remixing music and hunting for singing talent.ĭuring the testing process of the app, he found that over 90 percent of the users of the app were born after 1995. Karaoke apps have also been developed on major online streaming platforms, including Changba and We Sing, which enable users to sing via a "portable solo KTV booth". Now, soundproofed private booths, usually in public venues, such as shopping malls, offer a space for friends to hang out together. With the new app, they hope more people can enjoy singing.Įver since its introduction in the 1980s, karaoke has been a hugely popular form of entertainment. He says their goal, since the founding of the company, was to help more people fall in love with music. It's like writing a diary every day," says Zhu Yiwen, CEO of NetEase Cloud Music. You can also create your own stories or songs. You can sing alone or sing with your friends online. Many people like singing as a way of relaxing and entertaining. "The KTV experience is a great part of the entertainment scene for Chinese music enthusiasts. One of the highlights of the new app is that users can remix songs and create something new. Titled Yin Jie, "music street", the new app targets younger users and combines multiple functions, including singing, scoring and producing. With karaoke bars closed due to the coronavirus pandemic, streaming platform NewEase Cloud Music has launched a new app to allow fans to sing at home with their smartphones. Indie folk duo The Landlord's Cat performs in Hangzhou, East China's Zhejiang province during the launch ceremony of a new karaoke app, Yin Jie, on June 16.
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